social media evaluator
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Become A Social Media Evaluator


Today social media has become an important part of all our lives. If I am not wrong, you probably might be spending at least 20-30 minutes per day checking your various social media accounts.

If so, then why not utilize this time for making some money online?

Nowadays most companies and brands run social media campaigns for improving user engagement, product marketing, and maintaining an online presence.

Hence, to do these things in a better way, they hire social media evaluators.

Evaluators are nothing but regular social media users like you who help big companies to manage their accounts, study campaign outcomes, and gain insight into what works and what doesn’t.

In recent years, demand for such kind of jobs has grown at large. You can too take advantage of this opportunity and get paid for using social media.

Suitable For

Anyone who loves social media and is active on it daily.

Skills Required

1. Ability to follow instructions, analyze outcomes, work independently, and meet time conditions of the project.

2. Ability to clearly express thoughts and feelings in English, both verbally and in writing.

What You’ll Need

1. A personal account on Facebook, Twitter, Instagram, Pinterest, etc.

2. Daily use of all social media accounts.

How To Get Started

The best option to get started is to apply for the post of a Social Media Evaluator on

What is Appen? is a company that serves web-based businesses and brands to make their social media campaign more relevant to their target audience.

As a social media evaluator, your job will be to evaluate newsfeed on different social media platforms and provide feedback.

Depending on the project you’ve been assigned you may have to work on Instagram, Facebook, Twitter, etc.

To get started check out Appen’s job listing, then select a job and apply for it, you’ll need to submit an application where you’ll have to fill in your personal details, education, work experience, qualifications, and provide a resume.

After that, the Appen team will review your application to verify if you are the right person for the job.

Once accepted you’ll have to complete a qualification process over a one week period for which you’ll get all the necessary guidelines and materials from the Appen team.

Once the qualification process is finished, you’ll be instantly assigned to projects. You’ll need to complete the given tasks which will earn you money.

Expected Earnings

As an independent social media evaluator at, you can usually expect to earn $13.75 per hour. Sometimes payment also varies depending on the position and the country you reside in.

You can work from 12 hours to 30 hours per week depending on the work availability. You’ll receive an email from the Appen team when any work pops up.

Appen pays only via bank transfer (wire transfer) so make sure you have an active bank account in your name.



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Do read other articles as well. And please give your feedback and comments so that others can benefit from your knowledge.

To boldly go where no man has gone before! That sure sounds like me. Except, I prefer Star-Wars to Star-Trek. Happy. Smart. Strong. Sometimes silly. Straight up class act. Compulsive risk-taker. Adventurer. Traveler. Recovering cake addict. Only Jack Daniels with coke, thank you. Living my dreams. Simple but significant. Anything but predictable. I see beauty in everything. And I truly believe that the best things come from living outside of your comfort zone. I practice what I post. I’d rather be hated for who I am than be loved for who I am not. Join me in my quest for excellence. Dare to dream big. Meanwhile, may the force be with you!


  • anna McGarvie

    This type of job would be perfect for people who LOVE social media! I enjoy social media! I may have to save this article so I can refer back to it in the future!

    thanks for sharing your knowledge!


  • Kathy

    Thanks for sharing this:) I actually did some freelance work for Appen about a year ago as a website evaluator, and the pay was very good. I haven’t applied for any more work since, but may look out for social media evaluator jobs in the future:)

  • C.N.

    What a great opportunity for people who eat, sleep, and breathe social media…or just enjoy engaging with their family and friends online. Haha. Social media is becoming an increasingly larger part of many people’s lives; they want to connect with the greater world around them and stay in touch with people they might not be able to stay in touch with otherwise (they want to be part of something that is bigger than themselves). As such, it’s a great idea to couple your love for social media with the potential to make money; this is a great opportunity for students, entrepreneurs, and anyone looking to expand both their marketing expertise and their pocketbooks. Great read! God bless you!

  • Habib

    This is a very interesting opportunity. Maybe even I could do this one my self! 😛

    I do have a keen interest on social media and I am happy to be online as much as needed.

    You written a very detailed and easy to follow post.

    Many thanks for that

    Best regards

  • Gareth

    It’s amazing how the online world is just expanding on so many niches and business models – a new type of industry and ways to earn legitimate online income appear every day. I hadn’t even heard about social media evaluation until I came across this post and I’m very intrigued – Appen looks like a great next step for me. Thanks for making me aware of this 🙂

  • Sharon


    I have not heard of Appen and never got to know there is such a job as a Social Media Evaluator. I am a stay-at-home mom and earning some income in affiliate marketing. Your recommendation may be another avenue to earn some extras. Although I am not very active in social media, this would be a good reason to push the pedal. 

    Thanks for sharing this. 

  • Ann

    Hi! I have been on social media for a long time and kinda know what people like and what they don’t. I have a rather big following myself of Instagram.

    This idea of working as a social media evaluator sounds interesting. I would get paid to do something I daily do. And plus, I’d learn a bit about what these big companies are looking for concerning their social media engagement. Sounds like a win-win to me.

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