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What Is Income School Project 24 About? – One Of The Best Reviews Of 2022

What Is Income School Project 24 About? If you wish to make money with a website, you will want to know what is Income School.

Project 24 is often rated as one of the best affiliate marketing courses online, and we need to find out why. Let’s find out what is Project 24 Income School about.

I wish to provide you with the most honest review of Income School’s Project 24, so that you know exactly what is Project 24 Income School about?

Here you have a simple, direct, and unbiased review! Honest & true. Both the good & the bad. A no-holds-barred look at the program that everyone is talking about. Is it really worth all the hype? Basically everything related to what is Project 24 Income School.

Who am I?

Aparna Bansal, CEO of make-cash-online and Art of Cool Enterprises Private Limited

My name is Aparna, and I am an affiliate marketer. I am reviewing Income School Project 24 specifically from the point of view of whether it is a worthwhile program to join or not.

The whole aim of affiliate marketing is to make money online, and this review will therefore obviously compare Income School with other currently available affiliate marketing courses, and tell you, as frankly as possible, which one works best. We will see what is the best affiliate marketing course available. And, we will also see if Income School and it’s training course Project 24, deserve a place on your desktop computer.

I take it that you obviously have some knowledge of how Affiliate Marketing works. If not, and if you are truly a beginner, then you should read this first.


As the owner of this website, I have tracked down special deals for some products and services mentioned herein. When you use the links on this page to make a purchase, I may also get a small commission, and you will definitely get a great bargain. For example, as an Amazon Associate, I may earn from qualifying purchases. This commission is paid by the product company and has absolutely nothing to do with the price you are being charged. The discount you get is due to my efforts to trace out the best available benefits for you. It’s a win-win situation all around. Full Affiliate Disclaimer.

Before We Go Any Further

My Aim

My aim is to review important internet marketing courses & resources of value.

I have lately reviewed some of these training programs, tools & resources online, and here’s a summary of the top few, in the order in which I rate them:

Wealthy AffiliateAffiliate Marketing & Website DevelopmentKyle & Carson9.9/10
Authority Hacker (TASS)Affiliate MarketingGael Breton9.6/10
Income School 24Niche WebsitesJim & Ricky9.3/10
DesignrrEbook SoftwarePaul Bannister9.0/10
SqribbleEBook SoftwareAdeel Chowdhry9.0/10
SpeecheloText To Speech SoftwareStoica Mihai9.0/10
JaaxyKeyword Research ToolKyle & Carson8.8/10
RA Wealth PartnersFinancial MarketingTyler Gallagher8.7/10
2020 Super BundleAffiliate MarketingBrendan Mace8.6/10
Partnership To SuccessAffiliate MarketingJohn Thornhill8.4/10
Rich Dad SummitOnline SeminarRobert Kiyosaki8.2/10
12 Minute Affiliate SystemAffiliate MarketingDevon Brown8.1/10
Legendary MarketerAffiliate MarketingDavid Sharpe8.0/10
$1K A Day Fast TrackAffiliate MarketingMerlin Holmes7.8/10
Perpetual Income 365Affiliate MarketingShawn Josiah7.6/10
Ambassador ProgramAffiliate MarketingJohn Thornhill7.5/10
Click Wealth SystemEmail MarketingMatthew Tang7.5/10
SalehooDropshippingSimon Slade & Mark Ling7.4/10
Live Marketing HQAffiliate MarketingJustin Atlan7.2/10
Commission HeroAffiliate MarketingRobby Blanchard7.1/10
Wolves AcademyAffiliate MarketingEric Ellis7.0/10
VidelyAffiliate MarketingStoica & Vlad6.9/10
Video CreatoxYouTube MarketingMarc Christiansen6.6/10
Elite Traffic Pro 2.0Email ListsIgor Kheifets6.3/10
Super Affiliate SystemAffiliate MarketingJohn Crestani6.0/10
Magic SubmitterAffiliate MarketingAlexander Krulik5.6/10
CashBlurbsTraffic LeadsBryan Winters5.3/10
Empire Free Traffic SystemTraffic LeadsFergal Downes5.2/10
Udemy CoursesOnline CoursesGagan Biyani5.0/10
Diddly Pay ProFree Traffic GeneratorBryan Winters4.7/10
Recession Profit SecretsAffiliate MarketingRichard Pierce4.5/10
Clickbank UniversityOnline CoursesEileen Barber3.5/10
PayingSocialMediaJobs.comSocial Media ManagingAnnie Jones3.0/10
Millionaire SocietyTurnkey Internet BusinessesMack Michaels2.7/10
PaidOnlineWritingJobs.comFreelance Writing JobsNot Known2.4/10
SwiftFree Traffic GeneratorVenkata Ramana2.0/10

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What Do Folks Normally Want To Know About Income School Project 24?

Through common knowledge, people know that Income School’s Project 24 deals with training and courses on how to build niche affiliate marketing websites. In other words, they answer the question “how to build my own website, and how to make money with my website”. Basically, they teach you how to earn money with affiliate marketing, but in a very different style. And they have an enviable success rate with what they do.

People want to know the best affiliate marketing courses for beginners. We regularly receive emails asking “Where do I get affiliate marketing training?” Which is the best course for affiliate marketers? We get queries for free or cheap affiliate marketing courses for beginners. Folks ask us where they can buy affiliate marketing courses, or where they can get affiliate marketing course videos. Everyone wants the top affiliate marketing training course. We also get specific questions like “tell us about ‘How To‘ affiliate marketing courses.

There are people who want to know the best way how to make money online. They wish to know how to create niche websites. And how to make money with your website?

We have been getting a number of queries, asking about this specific program too. What is Income School Project 24? Is Project 24 a scam? What really is Income School about? What is the Project 24 review? Is Income School a scam? We get requests to explain the Income School system and the Project 24 podcast.

We will provide you Income School’s Project 24 reviews. We hope to be able to answer all these questions truthfully and clearly. And we are sure that of all Income School Project 24 reviews that you have read, this will provide you most of the information you need, to be able to make an informed decision.

What Is Income School?

Income School is an internet marketing company that teaches people how to create an internet business through blogging and creating Youtube Channels. Income School is best known for its very popular internet marketing and SEO channel on Youtube.

What Is Project 24?

Project 24 is an online course by Income School that will teach you how to build passive income websites.

Popular Name of the Program : Project 24.

Actual Name of the Program : Income School Project 24.

What Exactly Does it Teach : How to develop niche blogging websites for affiliate marketing, and set up a full-time business, so you can quit your job in 2 years.

Why Such a Name : It is called Project 24 as the program takes two years to complete, by which time the students are expected to be earning job-replacing incomes. It’s the promise of a quit-your-9to5-job possibility in 24 months.

Summary Of Income School’s Project 24

  What Is?Learn how to build niche sites through Affiliate Marketing Training, and earn passive income.
  Price$449 for the 1st year, and $199 annually thereafter
 OwnersJim and Ricky.
Verdict Highly Recommended
Review Time32 hours +


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Who Are The Owners Of Project 24 By Income School?

Jim Harmer and Ricky Kesler are the owners. They started building niche sites in 2010 and launched Income School in 2015. They have a wealth of experience, specifically in building nice websites.

Jim Harmer is a well-known internet entrepreneur, co-founder of Income School, and author of Work Energy. His sites and Youtube videos have been viewed tens of millions of times. He has the best niche website ideas.

Ricky Kesler is an internet entrepreneur, influencer, and co-founder of Income School.  He has helped numerous other people to become financially independent by helping them create robust long-term online businesses.

Meet Jim Harmer

Jim’s Story In His Own words:

A couple of times a month, now, someone will stop me because they recognize me from Youtube.  They always start with “Hey, you’re Jim Harmer” as if I didn’t already know that  I love meeting the people who follow the things I do on Youtube, but in real life, I’m the most average person you’ll ever meet.

I live in small town Star, Idaho with my awesome wife, Emily, and my three kids Ruger, Cole, and Faith.  I’m only about ten minutes away from Income School’s offices, so it makes for a short commute, although I do miss the years of working from home.

When I’m not creating content for Youtube, I’m traveling with my family.  We’ve been to many far-flung countries and been fortunate enough to be able to see much of the world.  People always ask me what country I liked best, and the answer is unquestionably EGYPT!  I went with my two boys and it was the coolest experience of my life.  I love seeing my kids learn from each culture they experience.  When we’re in Idaho, we love spending time outdoors.  We fish, hunt, shoot, camp, ride side-by-sides, and live the typical country life.

When I was 15 years old, I made a bucket list of 50 things to do in life.  It was originally just a fun project, but has turned into a life-long obsession.  I’m now closing in on the last few goals on the list.

I met my wife at Brigham Young University-Idaho when I was 21.  We only dated for two weeks before getting engaged, and then were only engaged for two months.  She was the one and that’s all there was to it.  Best decision I ever made, and 13 years later I’m still in love with her.

Together, we have three kids who we spend all our time with.  When we moved out to the country, it helped us to focus more on just our family.  My wife started home schooling our kiddos (which we’re still new to, but enjoying so far), and we spend a lot of time riding side-by-sides and shooting bb guns in the public land by our house.  Being a dad is the most exhausting thing in the world, but I sure do love those kids.

I love learning new things.  I’ve listened to over 300 books on my Audible account, and I love listening to podcasts as well.  That’s really helped me in my work as I always have new topics for sites and Youtube channels.

That’s me!

Jim Harmer Awards

Meet Ricky Kesler

Ricky’s Story In His Own words:

I’m a pretty simple guy.  I love meeting the people I’ve taught on YouTube or in the Income School Project 24 program.  But it always surprises them to find out how normal I really am.

I live in the growing metropolis of Meridian, ID.  My wife, Julie, is one of the best all-around people I know and together we have 5 great kids.  

In our home, we’re pretty much all home-bodies.  That means we really like being together at home.  For us, home is safe, it’s fun, and we love being together.  But sometimes, we enjoy a nice trip to either the ocean or somewhere geeky.  Julie and I are totally those people who love to learn about history and cultures and then go there to discover and experience those cultures for ourselves.  But with 5 small children, travel has been pretty limited for us in recent years.

At the very beginning of my high school days at Meridian High School (yes, I now live in the same town I grew up in) I met this guy Jim. We really met because he liked this girl and she and I were in all but 1 class together that first semester.  And frankly, I thought she was a pretty awesome girl too.  

But quickly that rivalry turned into a friendship that’s withstood the test of time, competition, and now business partnership.  

I’ve had a handful of friendships and family relationships over the years that have really shaped me as a person. Funny enough, many of the friends that impacted me most have some form of the name “James”…  I don’t know why.

Today, I have a great life.  I know I’ve been tremendously blessed beyond anything I deserve.  I have a great family, good friends, a thriving business that fulfills my need to teach and serve others, and plenty of purpose in life.  

And I could not ask for more!

Ricky Kesler awards
Ricky Kesler awards

What Is Income School Project 24 About?

What Is The Broad Strategy?

The Broad Strategy:

Jim and Ricky teach the simplest way how to make money online, nowadays. They specialize in developing niche websites. They will help you build your website from the beginning, in a step by step fashion. And then they will teach you how to monetize it, … meaning, how to make money with a website. That strategy is Income School Project 24.

The Broad Sequence:

  1. Find a profitable niche and select keywords.
  2. Find affiliate products to promote.
  3. Setup the website and produce high quality & original content.
  4. Drive traffic through SEO and other methods.
  5. Build an email list.
  6. Earn through affiliate marketing.

What Is The Best Affiliate Marketing Course For Beginners?

My research suggests that Authority Hacker, Wealthy Affiliate, and Income School Project 24 are great training courses to choose from. Each has its own pros and cons, but the goal is the same; to build profitable niche websites for affiliate marketing. Obviously, strategies differ in each case, but out of the hundreds of different courses available, these are the ones that are most reasonable, and yet teach the best methods.

Why Affiliate Marketing?

If you wish to earn money online, affiliate marketing is by far the easiest way in which you can do it.

Its akin to setting up a full scale business online, and the cost is negligible, as compared to brick & mortar businesses.

Most importantly, affiliate marketing affords you the luxury of working from anywhere in the world from your laptop, with no fixed timings, and at your own choosing. If you don’t feel like working any day, you just don’t open your laptop. You can work in your pajamas, or on the beach or at a coffee shop.

Anywhere, anytime, any-which-way you like! That’s unbeatable, trust me.

And the money is good. It’s not a side hustle we are talking about here. We are discussing a business opportunity that will replace your job, and probably give you a lavish life-changing life-style ahead.

Have you heard of some of the greatest affiliate marketers in the world. Those who made millions just through affiliate marketing, and call it the best business strategy in today’s online world. Check out the Top 5:

These are internet gurus, and much as we would wish to be in their shoes, it all starts with taking the first step. They all did. Long ago.

If you are ready to work for it, it will work for you. And we will make the training worth your while. That is a promise.

How To Make Money With A Website?

There’s no better deal than to listen to the owners themselves. Sit back and listen to Jim Harmer and Ricky Kesler go through the ‘Complete Guide to Blogging for a Living’. This is what they do, and this is what they teach.

Below is another video of Jim & Ricky that you need to watch, to understand the immense potential of setting up a business online in 2020.

The beauty of this duo is that they do not try to project themselves as Gurus of any kind. They just say that this is what is working for them, and you can follow their exact path, and make it work for yourself too.

Project 24: See the Full Webinar

What Is Niche Website?

niche website is a website that caters to a small segment of a large market by focusing on a common, specific interest.

Niche Websites Examples

An example of a website with a broad subject could be one on “Travel” or “Basketball”. But a niche website would be “Traveling in Europe” or “Basketball Skills and Drills”.

Why Niche Sites?

Because niche websites attract organic traffic, simple!

Niche” refers to the segment of the market, not the size of the website. A site can be niche and still have thousands of pages covering a variety of topics related to the niche.

Niche sites succeed like no others. They work best in today’s affiliate marketing environment.

Can You Create Niche Websites Easily?

Yes, niche sites are easier as they deal with a particular niche (subject) only. They also index and rank easier on search engines. As regards keyword research, niche sites make it easier to find low-hanging keywords.

How Much Money Can You Expect To Earn From a Niche Site in Income School Project 24?

Income School’s Earlier Niche Sites

They hide nothing. While other Coaches and Gurus have secrets, Jim & Ricky openly discuss their ongoing and earlier projects, complete with financial details and everything:

How to earn passive income - Project 24
Camper report Income school
Niche Website income school project 24
Niche Website income school project 24
Niche Website income school project 24
Niche Website income school project 24

Income School’s Current Niche Sites

Niche Website income school project 24
Niche Website income school project 24

Niche Website income school project 24
Niche Website income school project 24
Niche Website income school project 24

Income School’s Failed Project

Failed Niche Website income school project 24

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What Does the Project 24 Training Course Consist Of?

“60 Steps To A Successful Site” in Project 24

The “60 Steps to a Successful Site” is the focal point of the Project 24 course. The steps aim to take you gradually from no experience, and no website, and no expertise… to niche website, and seasoned affiliate marketer in two years. By this time, you should be earning $1000’s per month.

The “60 Steps to a Successful Site” will enable you to:

  • Select your niche
  • Set up your website
  • Take care of SEO
  • Write 30 articles
  • Create 10 videos
  • Monetize your website
Infographic - Project 24 - 60 steps

What is Project 24? What’s the Time Line of Project 24

In the words of Jim & Ricky:

“We’re really careful to not be overly rosy in our expectations, but we’re also not overly pessimistic.  These are the actions we have taken on our own sites when building them ourselves and the outcomes we’ve seen for our sites and those of many others who have been through this process.

In the early days, don’t worry about income.  Don’t even worry too much about how closely your outcomes match the ones here.  These are a guideline, an average.  That means that about half of sites will be a little below the number, and half will be a little above.  Some will underperform and others will outperform significantly.

The primary things you should concern yourself with right now are the action steps!  This timeline assumes that you’ve completed all the actions listed in the timeframe given.  If you were slower to complete some actions, you’ll be slower to see the outcomes and that’s okay!

If you’re 6-12 months in and you’ve kept up on the actions and you’re not seeing the outcomes here, then it’s probably time to post in the community asking for some feedback.  You’ll get all sorts of help identifying what’s holding you back, and have all the tools you’ll need to get back on track!”

What Is Income School Project 24 About (1st to 24th Month)?

Monthly Schedule in Project 24
Monthly Schedule in Project 24
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Monthly Schedule in Project 24
Monthly Schedule in Project 24
Monthly Schedule in Project 24
Monthly Schedule in Project 24
Monthly Schedule in Project 24
Monthly Schedule in Project 24
Monthly Schedule in Project 24
Monthly Schedule in Project 24
Monthly Schedule in Project 24
Monthly Schedule in Project 24
Monthly Schedule in Project 24
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Balance Monthly Schedule in Project 24
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Monthly Schedule in Project 24

Is Income School Using The Strategy of Disputing Established SEO Practices In Order To Gain popularity?

Now, this is important to understand. Jim and Ricky break with established SEO practices of the industry by saying that:

  • Backlinks are not essential
  • Using Keyword Research Tools is not needed

We have to understand this from the perspective in which they have said it.

Backlinks are Not Essential

Project 24 members are told to avoid the use of keyword tools, with the reasoning that such tools are inaccurate. And the alternative is to use intuition and a bit of reasoning. Jim also says that the time you spend on literally “begging” for backlinks from established sites is better utilized in writing superior quality content, which will, in any case, rank on its own.

I tend to agree with him. In fact, spending loads of time on writing numerous emails and articles just for backlinks, or resorting to buying backlinks is a super wasteful practice. Google is really good at ascertaining which content is good, and whether the backlinks it has, match the content quality or site authority your site has. It should not so happen that the next Google update finds this a flaw in your system, and wipes out all your gains.

Stick with writing unique quality content and no one can touch you with a Google update! Not even Google!

Using Keyword Research Tools Is Not Needed

Jim and Ricky explain this very well in their videos, but when you are teaching a system, you have to rely on a simple and effective method. The weakest student needs to understand the game and be able to take action on his own. For new internet marketers, this is a really difficult call. It took me 6 months when I had started out initially before I could figure out what exactly was keyword research.

And usually, it is better to trust statistics, rather than reasoning, in the online world.

So, my take on this issue is to understand what Jim & Ricky are saying, but do your keyword tools research nevertheless, and then pick your keywords. I don’t think you could go wrong.

Who Is Project 24 Course Really For?

Income School has a proven track record, and lots of genuine success stories under it’s belt. Millions of dollars have been earner by it’s members, and the system works.

It is best for the following categories of people:

  • Complete beginners
  • Advanced Internet marketers wanting to make more money
  • Those who have tried And failed earlier

Top 5 YouTube Reviews Of Project 24 (Both Positive & Negative Reviews)

Money-Back Guarantee

There is no Refund Policy. None at all.

The reason is that when you sign up for Project 24, you gain access to downloadable tools and a very active community of members who openly share their experiences.

It had happened in the past that members downloaded all the material and then asked for refunds. That is why the earlier Refund policy was abolished.

Because of the nature of the Product, Income School is unable to provide refunds for Project 24.

Income school Project 24 refund policy

Final Assessment

What I Do Like

  • No frills, no upsells
  • Very reasonable cost
  • Rational time-lines
  • They say it like it is
  • Actionable white-hat advice
  • No black-hat techniques taught
  • Active community
  • Systems approach
  • Long term vision

What I Don’t Like

  • No link building!
  • No keyword research tools!
  • It’s not going to take only 1 hour a day; more like 3 hours a day, minimum.
  • Website monetization is tackled really late in the program

Testimonials of Members

What I Think

I think this is a great course for beginners and those interested in learning everything from scratch, and setting up a new business within the affiliate marketing industry.

Project 24 advocates a pretty different approach to building niche affiliate websites, but the proof is in the results. And the results their students are getting are wonderful.

All things considered, I think it’s a success formula. Also keep in mind that I am not an affiliate marketer for Project 24 or Income School. So, there’s no benefit in this for me, except that you don’t miss out on a good opportunity. After all, I write for you.

Income School Project 24 IS For…

Project 24 is made specifically for beginners, for people who have tried and failed, and also for advanced internet marketers.

  • It’s for “online marketing newbies”.
  • It’s for people who have tried and failed earlier.
  • It’s for “internet marketers wanting to scale”.
  • It’s for families who want an additional source of income.

Income School Project 24 IS NOT For…

  • It’s not for those wanting to “get rich quick”.
  • It’s not for people who have no time;
  • It’s not for those expecting to be led by the hand through every step.
  • Not for those who are traditional in approach, and don’t want to try something relatively new.

The Price Of Income School Project 24

  • Regular Price : $449 upfront & $199 per year thereafter
  • Discounted Price : No Discounts
  • Refunds : No Refunds, except for technical problems

Income School Project 24 offers no discounts and no refunds! Sounds a bit harsh, isn’t it? Well, there are other programs that are a bit more generous, and which deliver fabulous results in affiliate marketing too. Do go through my detailed reviews of Wealthy Affiliate which you can join for FREE, and Legendary Marketer, which you can start for $7 only.

Check Out These Links

Income School Project 24 on Social Media:

Final Verdict

  • Income School’s Project 24 is highly recommended.
  • It is definitely in the TOP THREE programs to learn Affiliate Marketing.
  • Relatively easy way to earn big money online.
  • Project 24 is the best all-in-one course I’ve found for those who want to make money online without getting bogged down in building an online empire. It follows a very sensible and minimalistic approach.
Banner - Use Jim & Ricky's experience
You decide …

Free Resources

Check out this free resource from Income School:

Income School YouTube channelYouTube Channel

As Always

If you have come this far in my Project 24 Review, remember that only by taking positive action can you truly know what a course is like. We took the same plunge, a little while before you, and we do not regret it one bit.

Income School Project 24 Review

There are some programs like Project 24 on the internet that are genuine, but you can only know after you have invested in them, and used them.

Sign Up for Project 24

Taking action is what counts. Only that can change your life.

Believe me, the small amount of money you spend on Project 24 by Income School is nothing compared to the life-changing opportunity and education that you are going to get. You only need to recognize it.

If you are already a member of Income School’s Project 24, please do leave some honest advice below. It will help others make a sound decision.

Wealthy Affiliate Review

If you feel that spending $449 at one go is a lot, then you can join our second recommendation for FREE, which is called Wealthy Affiliate.

Sign Up For Wealthy Affiliate

Yes, Wealthy Affiliate is totally FREE. They give you time to understand the Premium level of the program fully for 7 days, without spending anything. In addition, you get a website free along with hosting, security, SSL and other benefits. Even after the 7 days free Premium trial is over, you can continue with the free website all your life.

If you wish to upgrade to Premium later, you can do that as it obviously gives better tools & functionality within the platform. Or you can continue to learn and build your website, without paying anything at all.

If you have any contribution to make, or questions to ask, you can put them down in the comments below. I would love to hear from you.

Wish you all that you wish for. Thank you for reading.




Who are the creators of Income School Project 24?

Income School was created by Jim Harmer and Rick Kessler after they successfully launched a number of sites that generate, what they define as, ‘Full-Time Income’.

In a nutshell, they took their experience at creating passive and authority sites, reflected on their success and failures, and wrapped a comprehensive course around the concept of creating niche sites.

As per Jim & Ricky — Project 24 is intended for an individual to start a project that will replace their income with money from passive income websites in 24 months. While they’ll readily admit there is no guarantee of success, they firmly believe in their process and claim to use their recommended process on a daily basis.

Whom is Income School Project 24 really for?

It’s for all of the below-mentioned categories:

Beginners. Are you a first-time blogger? You’d benefit from the step-by-step process to walk you through everything you need to do to have a successful site.

Those Who’ve Tried but Failed. This group is the largest population in Project 24 — they’ve tried and failed with internet marketing and taking courses from various other online classes. They’re benefiting in learning what modifications they can make to their existing sites to give them a lift. Or, many start a new site with the Project 24 method so they can compare results from one program to the next.

Advanced Internet Marketers. This group may be intimately familiar with most items and will likely see more value from the vlog, podcast, and more advanced courses. For example, in Season 2 of the podcast, Jim & Ricky share intimate details about scaling their niche site business — called Project Rexburg. Jim & Ricky cover the costs of writing articles, scaling with freelance writers, and more. Scaling a business may be a more logical next step for those advanced users.

What do you get when you buy Income School Project 24?

When you log into Income School you’ll have a Project 24 Dashboard that will guide you step by step. From here you can access all the features of the Project 24 program.

You’ll have access to 220 videos, 80 podcasts, and over 100 lessons.

How invested in the complete process are the owners Jim & Ricky? Do they care about the success of the members?

The owners are right there, always. They engage in the community and answer questions all the time. In fact, they even have employees to fill in and take on questions when they are unable to respond.

They are 100% invested in the success of each member.

How is the community at Income School Project 24?

You’ll be impressed with the caliber of the community members who will jump on any question, review sites, provide assistance on topics, blog titles, and more. The members have experience from Project 24, from building sites outside of Project 24, experience with other online programs, and more.

One of the motivating aspects of the community is that members will post their success. So, this could be someone finishing their first article, finishing the program, earning their first commission, hitting milestones with Google traffic and more. These successes are coming from members using the system — not Jim & Ricky. So, it’s hard to say it doesn’t work when member after member posts their progress and the community rallies to congratulate them.

These members come from all over the world. They have similar plights, similar dreams, and they have a lot to offer. They typically provide useful and insightful answers.

How are the Courses inside of Income School Project 24?

The courses are typical affiliate marketing material. You can find them on the internet too. But sadly, you will make mistakes and waste loads of time. The advantage with the Course is that they have it ball laid out for you. They want you to succeed.

With Project 24, you’re paying for a step-by-step system to follow, which is designed to avoid and/or minimize failures because Jim & Ricky have already made those mistakes and suitably set up the direction of their lessons. Think of it this way — when they started — they didn’t have a system, and they readily admit that it has taken them years of trial and error to get it right. With their system, which they use for new sites, they’re able to stand up a site in a shorter amount of time, which speeds up your time to revenue. Isn’t that why we’re doing this? Isn’t that the whole idea? We are paying for a system, aren’t we?

How is the Podcast of Project 24?

Jim & Ricky put out podcast episodes every Tuesday during the show season. They’re busy and make take a break between seasons, so the best advice is to subscribe to the podcast so you get auto-downloads.

What is the VLog?

This is another great compliment to the program. Jim & Ricky have always done a good job with videos so everyone likes seeing these new vlogs. These are a bit different than YouTube as they’re speaking directly to the Project 24 community. There is quite a bit of chatter in the online community asking for more as everyone loves them.

What does Income School Project 24 teach?

It teaches you how to start a niche blog or YouTube channel from scratch, and make a full-time income within 24 months.

Who is the Project 24 training course best for?

Beginners who want a proven, data-driven, step-by-step approach that leads to predictable income in a very specific niche.

What method of making money online does it teach?

Digital products, affiliate marketing and ads.

Who developed Project 24 & are they qualified enough to teach affiliate marketing?

Jim Harmer and Ricky Kesler from Income School. Yes. They have started many niche websites since 2013. They make over 7 figures a year.

How much does the Income School’s Project 24 course cost?

Project 24 costs $449 for your entire first year.  If you choose to continue on with the course (cancel anytime), each successive year is auto-renewed at only $199.  This isn’t the type of course where we ditch you after purchase.  We charge per year because the course gets new content ALL. THE. TIME!
At the time of writing, we added two full-featured courses, 2 vlogs, 4 podcast episodes, numerous changes and tweaks to the 60 steps, and Jim and Ricky have replied to over 200 questions in the community in the last month.

Are there incidental costs?

Yes. There are incidental costs such as those associated with setting up a website, getting a domain etc, but they are minimal. Barely $10-$15 per year.

Does this course work for someone outside the United States?

You bet!  In fact, we haven’t done the actual survey to know the numbers, but we’d estimate that we have more customers outside the United States than inside the United States.  We even have many customers writing their sites in English even though it is a second language for them.  You name a country, we’ve probably had a student there.

Does the course work for someone with an established site?

Yep!  We have lots of veteran site owners in Project 24.  Generally, we recommend you go through the 60-steps course pretending your site is brand new–even if it’s established.  On step 1 where you install WordPress, you just skip it.  On step 2 we recommend our plugins and you just check your site to see if you have the functionality you need.  After the first 5 steps of setting things up, the course becomes 100% applicable.  You’ll write a new batch of content on your site to build traffic.
But more than building traffic, there’s a ton more in Project 24.  Ricky’s course on monetizing with ads could significantly improve your income no matter how big or small your site is.  The Project 24 Podcast Season 2 is all about scaling a site by hiring writers for cheap, which is totally applicable to you.
Plus, we have many advanced internet marketers in the Project 24 community who have been around the block more than once.  You’ll be able to learn from them and share your knowledge with others.

How much will I interact with Jim and Ricky?

Jim and Ricky are both very active in the Project 24 community.  They usually reply about 50 times per week on people’s questions to help them out.
However, you shouldn’t expect Project 24 to be an individual mentorship.  It isn’t.  Jim and Ricky spend most of their time creating resources for community as a whole.  They spend their time creating courses, working on the podcasts and vlogs for Project 24, and building their own sites to learn new techniques to share.
Most of the answers you get in the community will be from other members who have been through what you’re asking about and will share their knowledge.  Jim and Ricky will also comment on many of your questions.
We care very much about our students.  We aren’t one of those online courses where you get ditched the instant they get your money.  Jim and Ricky have been known to go way beyond the call of duty to help individuals, but you shouldn’t expect a private mentorship in the course.

Is Project 24 a guarantee of success?

Heck no.  Your business will succeed only based on your skill and effort in building your business.  While we do our best to provide you with the best direction for your Youtube channel or blog, no business is guaranteed.  “Project 24” is not a guarantee of success–especially not in any particular time-frame.  We use the name “Project 24” to refer to the goal of some people to create a business in 24 months that replaces their day job, but this is a goal and not a promise or guarantee of this success.  Creating a successful business requires skill, hard work, and time.

Am I joining the party too late?

We’re seeing customers every DAY in our community posting they are getting their first articles to rank on Google, winning snippets, earning money, and being successful.
We haven’t ever seen a better time to start a website.  Our niche sites are earning more now than we’ve ever achieved in the past, we’re seeing brand new sites taking off consistently (including MANY members of this course), and Google is finally able to bring the best content (no the spammiest) to the top of the listings.
If you’ve seen Jim and Ricky’s “Project Rexburg” you’ll know that they are extremely optimistic about the prospects of brand new websites taking off, and willing to invest time and money into it.

Is this for beginners or advanced internet marketers?

Project 24 isn’t a single course. It’s a library of courses, a podcast, a vlog, a community, etc. There are resources for people at every level. Advanced internet marketers will get more from the podcast, the vlog, and some of the more advanced courses. Beginners will get the most from the 60 steps and the community.

Does Income School Project 24 work for platforms other than WordPress?

Some of the instruction in Project 24 is specific to WordPress.  But most of it is about creating content and is platform agnostic.
Most Project 24 members, and therefore those in the community, use WordPress and will be most helpful at answering WordPress related questions.  But if you really like your platform and don’t want to switch to WordPress, Project 24 will still be a huge help for gaining traffic and monetizing your site through great content!

Can you use Income School Project 24 for eCommerce sites?

There are several Project 24 members with eCommerce sites.  Project 24 teaches you how to create content that attracts a targeted group of users to your site.  How you monetize that traffic can vary widely from site to site, and eCommerce is just one of the many ways you can monetize a Project 24 site.

Is this course suitable for advanced internet marketers?

You’ll learn the up-to-the-moment cutting-edge internet marketing techniques in the Project 24 Podcast.  Jim and Ricky share in season one how they took Camper Report from $2,000/month and changed the monetization to get it to $8,000 per month.
In season 2 of the podcast, they share EVERYTHING about Project Rexburg: costs of writing an article, how to scale with freelance writers, and more.  You’ll learn how to scale up your blogging operation.  But, there’s a lot more.  Many of the courses in Project 24 are absolutely applicable to you.  The course on monetizing with ads, SEO, and others are especially important.
The 60-step process for building a site will have many steps you can fly through (for example how to set up WordPress), but will also include important things that will be new to you.  Jim and Ricky have several videos showing their exact keyword research process and what types of keywords generate the best results for them.

What about those who have tried and failed at Affiliate Marketing?

One of the largest groups of people in Project 24 are those who have tried and failed with internet marketing and taking courses from “gurus.”  We hear from them all the time, and it’s really exciting when we hear from some of them who are finally succeeding.
Project 24 is a step-by-step process.  There are SO many tiny things you have to remember and do right if you want a site to succeed, and while many courses share good tips, they leave you hanging by skipping over other important details.
We have had hundreds of people go through Project 24.  Every time Ricky or Jim sees one of their sites and something they missed, they go back to the 60-steps and make sure it’s in there so no one will make that mistake again.  The course receives almost weekly updates.
We know you feel jaded at this point about internet marketing, but you KNOW there is huge potential.  We have helped many people in your exact same situation to get to success.  Put us to work for you.

Is the course Project-24 fit for absolute beginners?

For those of you starting a blog for the first time, you’ll find a step-by-step process to walk you through everything you need to do to have a successful site.  You’ll see how to set up WordPress, install the right plugins, set up your site for SEO, and write the right type of content to reliably get traffic.

What are the Pros of Project 24?

A focus on niche sites. These days it’s incredibly difficult to get traction with a general blog in a broad niche (recipes, cars, photography, fashion, parenting, etc.) because of all the competition. Niche sites done right are the way to go.
Get up and running fast. Project 24 encourages you to pick a niche and go. Get your content published quickly so SEO can start working for you sooner. Go back and do other things later. I totally agree.
Passive income focus. Any online business or blog requires time and energy, at least upfront. However, there are definitely income streams that are more passive, leaving room for the more valuable resource of TIME.
Solid content. It’s not as slick and fancy as similar products I’ve purchased, but the content is super solid.
Community involvement. There’s a lot of encouragement and support in the community.
Community transparency. Some of the best posts in the community are from members who share exactly how much they’ve made, on what timeline, etc. Screenshots are often attached. Very inspirational.
Always open. No need to wait for it to open once or twice a year. 
Very step by step. For people who want really clear steps (as in, “Day 1, do this. Day 2, do this…”) it’s great.
Clear and realistic expectations. I’m a huge fan of the Project 24 Timeline and the clarity it provides.
Lots of variety. Lots of niches, lots of examples, lots of experience, lots of people represented.
Created by a lawyer and an MBA. Jim went to law school and Ricky his MBA. While these degrees don’t necessarily mean anything significant for the content, I appreciate the extra layer of expertise it provides.

What are the Cons of Project 24?

The instructions for setting up your website are a bit confusing. 
No refunds. They don’t give full or partial refunds. Here’s why.
Not a lifetime membership. You’ll have to renew every year, although at a much lower price. It’s still an excellent deal.
Time-sensitive content. Because online strategies change so quickly, course content like this can become outdated. But, after being a paying member for almost a year now, I can confirm, the Project 24 team is constantly working on updates.
Acabado. As a member, you get Income School’s own WordPress theme called Acabado. They designed it to be “super fast.” I like fast, and I’ve tried it, and found that it is OK. This is a minor point though. You don’t have to use their theme.

What’s the F.U.D quotient here?

Fear. Uncertainty. Doubt.
It’s normal.

Most reviews of Project 24 give it huge credit. However, some reviews have suggested that Project 24 has the following shortcomings:

A Free Starter Membership. While this is true Jim & Ricky do offer quite a bit of free material via YouTube. Check out their channel if you haven’t seen it. Other programs that offer a free membership also have premium tiers that require a subscription. Don’t be fooled by free memberships. Nothing is ever given for free online. Never ever!

Live Chat. The online community offers direct PM to other members as well as traditional forum features.

Free Websites. True, but they do have a great discount on BlueHost, and that’s about as cheap as it can get.

Web Hosting/Domain Platform. Not included with Project 24, but is part of the BlueHost membership they recommend.

Keyword Research Tool. They don’t have it because the program shows you how to use free tools that accomplish the same results. No keyword tools are recommended in Project 24. Consider this a fundamental difference between Project 24 and other programs that you may be considering.

An affiliate program. They do offer an affiliate program, but only if you are a member first.

What is the best way how to make money?

Join a program like Income School, and learn how to earn online.

I am a compulsive chips-eating monster and a book-worm, thrown into one. Love the sea & the mountains alike, though what really makes me happy is the rain. My new interest is playing the piano, & am seriously contemplating learning to fly a plane next. And, did I forget to mention, I'm gonna be your the-girl-next-door-easygoing-namedropping-millionaire by the coming year. Wish me luck! Together we could be unstoppable; so hit the SignUp button below, if you care to be awesome.


  • Thabo Khoza

    What a great review I have to say. You outlined all the things I was looking to know about this program.
    I think it is worth trying as I am into affiliate markerting. Everything is so legit. Thank for confirming my thoughts about the program.
    PS: Great looking website.

  • Mike

    Hello there Aparna! Wow, this is a really detailed review of Income School Project 24. I actually have not heard of this program so I don’t know much about it but now I have a better idea of it from reading your post. It seems like a really great program. Thanks for doing the research and giving fellow marketers a better idea about the platform!

  • Stephanie

    First of all, what a wonderful way you have for reviewing programs. I love how detailed and honest you were throughout this whole review; not everyone has that skill! Personally, I have never heard of this platform before so it was really interesting to understand what their end goal was and what they stand for. Not a lot of “cons”, at least not for me. The price is also really affordable for everything that it offers and the fact that they don’t have any upsells makes it even better. For sure will check them out. 

  • The Bit Guy

    Thanks a lot. This was really relevant to get to know income school. I just recently heard of them and this really cuts my work out in finding if they are really legit. I do love your honest review and you even setting out their road map. Have a nice day

  • Charity

    Hello there, thank you so much for sharing this. this is a very awesome piece and a very detailed one. I’m really happy I came across this. Reading about this article what is income school project 24 about sounds so interesting. Well have never heard of income school project 24 before but reading the article was an eye opener and I must commend is so much like wealthy affiliate. I think I’ll give it a try

  • Michael

    Hi there! I had never even heard of Income School’s Project 24 before. Sounds really great and a place to be if you really want to learn internet marketing by the sounds of it? Is it very similar to wealthy affiliates? I mean there are so many companies out there that teach this stuff and the appropriate training is necessary if you want to be successful online. You’ve written a very good review here and it certainly caught my attention! 

  • Amos

    Whoo! Thank you Aparna for such a detailed and comprehensive review of Income School’s Project 24. It is great to read a review from someone who has actually purchased the course. Most affiliates label the program a scam only to pitch their own affiliate offers. Creating a website and ranking it in 24 months is quite practical and the training is quite actionable. l have paid for various scammy products that promised that you will make life-changing income in less than 1 to 5 days. Will certainly include Project 24 on my 2021 bucket list.

  • meenaf1

    Thank you for sharing your review about project 24 income school. It looks a very good program from your review. You have provided a very in detail and good review. The price is not bad actually either. It looks quite reasonable. The owners look good and trustworthy people. I would recommend from what I read here, to join this program.

    All the best!  


    This is the lengthiest review article I have read since I started reading review article. That’s like all of my life for now. There’s a lot of information about Income School Project 24 in this article and I am giving you a big thumbs up for this, both hands. Getting to read this Masterpiece, I have been able to know much about the Income School and its Project 24 course. And I think it is a course any one should consider enrolling for.

  • Tobias

    Seems really interesting. I always wanted to succeed on youtube but it seems to competetive these days, what do you think? I have never actually heard of this but you gave it some really good score so I will take a closer look at it.

    Also great to see people that actually are honest about their reviews and not just trying to spam theyr affiliate links all over the place.


  • Shavo

    It’s a very good idea for you to share thai amazing article, getting articles like this to read is a very good thing and it is really interesting and advisable to do so as it’ll bring to our notice what offers like this income school project 24 really is about. I recommend this product and I’d love to check it out.

  • Abel

    I have been searching for a good platform where I can learn about building my own business online. And Income Project School 24 seems like a very solid option. I have taken some courses on Udemy (not related to internet marketing) but there seem to be better options than Udemy. I am watching some videos by Jim & Ricky and I like how down to earth are these guys.

  • Lisa

    This is the best review i have ever read. I’m sure there is nothing that you have left out. I had not heard of this program before. Now the choice is totally up to me. I had heard of the owners before, not all of it was good though. This definitely needs more investigation. It offers quite a lot of things similar to a program i’m already a part of. Thanks for sharing.

  • caro

    Hello there!

    It is appreciated that you took your time to provide an honest and unbiased review on what the project 24 from Income school is all about. I love how informative and detailed you made that review and I can say that anyone who does not even know anything about the Income School Project 24 before, should understand a lot about it now.


  • Nelson david

    Hello there, Thanks alot for sharing this awesome article I know it would be of great help to the public as it has been of help to me. I must say this project is worth a check out I have been hearing about it for sometime now and I was really not interested but after reading I think I would dive in to get more information.

  • Bogadi

    You have blown , my mind ,you said a mouthful and left no stone unturned. You left it to us the readers to make a decision. I think I personally have to come back and re read the article . I  like the results outlined , like you said the results speak  for themselves and those results are appealing.

  • Diane

    I wasn’t familiar with the Income School Project 24 program until I came across your post. It interested me so much that I read further into their website, too.

    It’s quite an interesting program! Their Acabado builder is also quite interesting. Have you used Acabado? If so, did you find it easy to use?

    Although I am very happy with the program I’m now using, I’m going to look into adding this one, too. It seems like it might be a good addition to what I am now using. Thanks for sharing such a detailed description!

    • Aps

      Yes, Acabado is fabulous. It speeds up your website like no other theme that I have seen. 

      The real value of Project 24 are the wonderful videos of Jim & Ricky. They have such great ideas for scaling your business. It’s a good deal from all angles.

  • Ivan

    Thanks a lot for sharing this review of Income School Project 24. I’ve been following these guys for some time on YouTube, but I lost interest in their videos after a few months. However, I’ve heard all the best about their project 24. These guys know how niche marketing works indeed!

    I could compare this course with one of your recommendations here. Wealthy Affiliate is all about niche marketing and SEO as well. However, WA might be a better choice since they offer tools and resources and private coaching, which is really important.

    In any case, thanks for sharing this review! I enjoyed reading it.

  • Favorme

    APS, this actually is the best 2020 review on Income School Project 24. If this is how every review is done, nobody will fall victim to scams. I have learned a lot from reading this remarkable review of the Income School Project 24. When I heard that name before, I couldn’t ordinarily connect its dots. But now I have fully been instructed or informed of what the site is about. The founders basically teach their students or members how to earn money with affiliate marketing in a very unique way.

     From experience, every affiliate marketer faces tons of challenges and is always anxious to learn the best way to market, the best affiliate training courses to register for, and so forth. People want what works and deliver results within a time margin. Unfortunately, most of the courses are fake and rip-offs.  With the vision of Income School Project 24, it’s like an answered prayer for beginners who want to get it right.

    I believe that your review provided all the answers to any questions any online opportunity seeker might have about any program. For instance, you told us who the founders – the creators of the programs are, namely Jim Harmer and Rick Kessier. You also explained who the Income School Project 24 is for.  It has room for affiliates of all categories. It is a training that is practically structured to teach members how to replace their income from passive income websites within 24 months. One interesting thing about the program despite its high cost is that it is transparent, with no hypes. 24 is a reasonable period for any business to blossom or wither off.

    Once again, thanks for sharing this program.

  • Nelson

    This a really educating and informative article. I had a great time reading it and got to learn so much about the Project 24 course offered by Income School. All you have written here is a great piece of information that I would really love to take advantage of as a beginner by taking a big step to enroll for the Project 24 course.

  • Misael H

    I am very glad that I ran into one of the best reviews of 2020 to find out what Income School Project  24 is about! This has been a very informative review indeed and i cannot emphasize enough how helpful it has been on my search quest to learn more about Income school project and how legit it is. Thank you so much for providing this information

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