What is a Comparison Site About? The Genius Way to Earn Money by Building a Comparison Website in 2021
Big Money Earners,  Blog,  By ApsArtOfCool,  Entrepreneur,  Entrepreneurship,  Making Money Online,  Side Hustles,  Wealthy Affiliate

What is a Comparison Site About? Learn How to Make Money With a Website, by Building a Fabulous Comparison Website in 2022

Do you know that more than 80% people use comparison websites to find the cheapest prices when they are in the market for goods or services? So, what is a comparison site about? Well, it is a vertical search engine that shoppers use to filter and compare products based on its price, features, reviews and other criteria. Wouldn’t you like to learn how to make money with a website, by building a Comparison Website?

What is a comparison website about? Don’t think that Comparison Sites are only helpful to customers by making their purchases more affordable. No sir! These sites also serve as assistants to different vendors who are looking for new clients who are willing to pay the owners of comparison sites and therein lies the answer to how comparison sites make money. A win-win situation.

You too can join this successful group by creating a comparison site and monetizing it. If you’re wondering how to create a comparison website and how to go about monetizing it, well you’re in for a ride. I’ll be taking you through all there is to know about what is a comparison site about and how to earn with the website.

So, without further ado, let’s dive right in!

what is a comparison website about

Who am I?

Aparna Bansal, CEO of make-cash-online and Art of Cool Enterprises Private Limited

My name is Aparna. I am a dreamer who is passionate about every aspect of her life. Variety, adventure, and new things interest me and are what keep me going. Furthermore, I believe that you have to “Be the change you wish to see in the world”.

I avoid the nay-sayers, and the overtly careful. I prefer to forget the critics and believe that we should learn to cast aside our doubts and inhibitions. We are indeed the masters of our own destiny!

This life is our only chance. No one is getting out of here alive. It’s time to live our dreams, to take risks and to give it all we can. We only live once.

Today, I want to tell you about a really simple way to start making money online. Yes, it’s by creating a Comparison Website.

I have always believed in conveying the absolute truth, and so my articles do just that. You will get both the good & the bad. Basically everything related to what is a comparison site about and whether it is really worth going in that direction when it comes to making money online.

Let us see how this whole Comparison Website thing works now, shall we?

What Is My Aim?

My aim is to find you the best possible ways to make money online. I obviously understand that it has to match your interests.

While I shall be telling you about Comparison Website here, you should know that there are literally a thousand ways to get rich online. You have to choose one or two methods and stick to them. Consistency is what is important

The money comes, that’s for sure, but only after some amount of time and effort has been put in.

So do go through my article on how to make money with comparison sites. Let’s see what is a comparison website?

If you wish to check out the many common and uncommon ways of making money online, please go through my list below, and click on whatever suits your fancy. Take a look at my ratings for all these methods too.

Let’s make some money together!

Ideas For Making Money On The Internet My Rating
Affiliate Marketing with Wealthy Affiliate9.9/10
Affiliate Marketing with Authority Hacker (TASS)9.5/10
Making Money on YouTube9.5/10
Affiliate Marketing with Income School 249.3/10
Affiliate Marketing with RA Wealth Partners8.7/10
Affiliate Marketing with 2020 Super Bundle8.6/10
Sell a Service on Fiverr8.5/10
Create a Comparison Website8.5/10
Affiliate Marketing with Partnership To Success8.4/10
Sell Items on eBay8.3/10
Affiliate Training with Rich Dad Summit8.2/10
Create a Membership Site8.2/10
Making Money with the Amazon Associates Program8.1/10
Affiliate Marketing with 12 Minute Affiliate System8.1/10
Create a Niche Website8.0/10
Affiliate Marketing with Legendary Marketer8.0/10
Write and Publish an eBook7.9/10
Affiliate Marketing with $1K A Day Fast Track7.8/10
Affiliate Marketing with Click Wealth System7.5/10
Making a Coupon Website7.0/10
Affiliate Marketing with Super Affiliate System6.0/10
Selling a Course on Udemy5.0/10

I must say that creating a comparison website requires a bit of investment. From web development to gathering data, the site can cost you money.


With an increasing trend of consumers browsing through comparison sites before spending their money, now is the best time to tap into this market and make a paycheck online!


As the owner of this website, I have tracked down special deals for some products and services mentioned herein. When you use the links on this page to make a purchase, I may also get a small commission, and you will definitely get a great bargain. For example, as an Amazon Associate, I may earn from qualifying purchases. This commission is paid by the product company and has absolutely nothing to do with the price you are being charged. The discount you get is due to my efforts to trace out the best available benefits for you. It’s a win-win situation all around. Full Affiliate Disclaimer.

A Quick Summary

Name of ProgramCreate a Comparison Website
WebsiteCreate one on WordPress or Wix
What Is It?Help customers compare deals and details of various
products and earn money online
LocatedYour place
Verdict Must try if you like Comparison sites
Review Time 300+ hours
Get started today button make-cash-online
Build 10 Free WordPress Websites on Wealthy Affiliate:
3000+ Free Templates, Free Web Hosting, Top Security, Daily Backups, Unbelievable Support 24×7, All Domains Available, SSL, Blazing Speeds, Double Hosting for Redundancy, and the Most Loving Community You have Ever Seen!

What is a Comparison Site About: Breaking Down Comparison Websites

what is a comparison site about

What is a Comparison Website About?

What is a comparison site about? Well, these bad boys help you compare the price of goods and services from a range of companies. This allows the customer to get quotes from a variety of firms in a single stroke, thus making sure that they get a deal that’s tailored for them at the best price.

The website also gives a brief description, availability in stores, rating, reviews, and more of the product. Therefore, in addition to comparing prices, the consumer can also compare other important characteristics of the desired product/service.

Do Comparison Websites Sell Stuff?

However, these aggregators don’t actually sell goods. They only collect data and product prices on different websites and this will be discussed in more detail in my how do comparison sites make money. To make a purchase, one needs to visit the online store itself (usually there is a link to the web resource in question).

There the visitor will asked questions like age, address, occupation and other information – all of which can affect the cost of cover. It might take 10-15 minutes to supply a price comparison website with the information necessary to give the visitor dozens of quotations for these financial products.

How to Create a Comparison Website: Getting Started

Now that you know all about what is a comparison site about, it’s time to discuss how to create a comparison website.

The first thing that you’ll need to do is to find a niche. always remember that the competition here will be fierce so you’ll need to find a niche market with which you can offer something a bit different. A unique niche helps alot in the how do comparison sites make money part if monetised correctly.

how to create a comparison website

Once you’ve picked your market you need to decide what your website is going to offer to online shoppers. Will you compare like-for-like prices or features, or will shopping choices be based on ratings and reviews. Obviously your model will depend entirely upon your chosen market, but our advice would be to conduct plenty of research to see what other sites are offering, what works well and what could be improved.

Are you potentially in a traditional, old fashioned sector? If so, think about how can you disrupt the market with a new way of comparing prices? Often markets in the construction sector, for example, are ripe for change as the current model provides no transparency overpricing or discounts. Find an opportunity and then think about how you can disrupt the market.

Now, comes the part to gather the data. Like I said in the what is a comparison site about section, your website will need sufficient data to work with such as product specifics. There are two primary ways to feed the data into your website. The first is to get your data directly from each supplier. In this instance, we may need to talk directly to each supplier’s IT department on your behalf.

how to create a comparison website

Quite often, however, suppliers are reluctant to provide data feeds, in which case you will need to use a web scraping service. This is where sophisticated web-crawling software extracts the relevant data from each website but you’ll need to cover your IP with a good VPN.

Let’s also not forget the entire requirement of a brand name. Critical to the success of your website will be your brand and how the site is marketed

Critical to the success of your website will be your brand and how the site is marketed. When it comes to choosing a name, then you can either go for something that simply describes what the site does (think GoCompare and Sky Scanner), or you can select something random, like Zoopla and Trivago did.  It’s worth bearing in mind that a random name will require a bigger marketing budget to help promote it at the start.

What’s important is that your brand has a personality and is memorable. We have years of experience in building successful brands and can help you develop a powerful brand identity to take to potential investors. With a name ready, all you’ll need is a website. You can use WordPress to create your website. For more on how to create your own website, check out this handy guide!

A Sneak Peek Inside the World of Comparison Sites

You can create a comparison website on WordPress. Here is the step one of the process:

wordpress sign in page

You’ll then be required to pay a plan for using the content management system’s services:

wordpress sign in page

Here is the dashboard of WordPress:

wordpress dashboard
Join now button make-cash-online
Build 10 Free WordPress Websites on Wealthy Affiliate:
3000+ Free Templates, Free Web Hosting, Top Security, Daily Backups, Unbelievable Support 24×7, All Domains Available, SSL, Blazing Speeds, Double Hosting for Redundancy, and the Most Loving Community You have Ever Seen!

How do Comparison Sites Make Money?

How to make Money With Websites?

If you want to learn how to earn with website, you’ll need to first learn how to research monetising options. It’s worth investigating whether your target suppliers offer an affiliate partner program where you can receive a commission from each sale. Alternatively, you will need to strike deals with each supplier for them to pay you commission per sale or lead.

If you’re wondering how do comparison sites make money, well you can either monetise by referring visitors via affiliate links and earn commissions when they purchase the product or by setting up Google AdSense. If you own an e-commerce store, you can refer site users directly to your store and generate sales.

how do comparison sites make money

If you go for the ad Advertising option, you can sell advertising space for banner, display and text adverts. This will bring in a steady stream of revenue and help you earn money via comparison site. You can dictate where adverts appear on your site and the type of advert, i.e. text, display or rich media. Advertisers then bid, in real time, for your ad space.

Earning referral commission from the affiliate suppliers featured on your site is another popular option for monetising online comparison websites. There are a couple of models to consider. If your users will be making purchases as a direct result of finding a supplier on your site, then Cost Per Acquisition (CPA) is an option.

You will only get commission when the user makes a purchase, so you’re taking the risk, and you will need to make sure that your site is intuitive to use and provides all the information a user needs when making a purchasing decision. The alternative option is Cost Per Click (CPC), where every click through from your site to a third party supplier earns you commission. You’re providing the lead and the onus is then on the supplier to close the sale.

how to earn with website

Your target suppliers may well already have an established affiliate partner programme that you can sign up to. They will give you tracking links to add to your website, that track click-throughs or sales, as appropriate.

Another option to consider is to invite third-party suppliers to pay to feature on your site. Again, there are a number of models to consider. You might request a monthly or annual fee, or the supplier might pay for X number of products to be featured. You can also offer sponsored listings and paid posts, where companies pay a more to have their products or services appear at the top of search results.

If your market is very niche and users will see added value in subscribing to your site, then you may be able to charge them a membership fee to access the site and its facilities. In this instance your site should offer real added value and you will need additional budget to market and promote it to your niche audience

Check Out These YouTube Videos On What is a Comparison Site About

What is a Comparison Site About: My Final Assessment

What I Do Like Thumbs Up

  • Affordable to start
  • Quick to set up
  • Flexible to run
  • Save big
  • Large market

What I Don’t Like

  • It’s time consuming
  • Relatively saturated
Get started today button make-cash-online
Build 10 Free WordPress Websites on Wealthy Affiliate:
3000+ Free Templates, Free Web Hosting, Top Security, Daily Backups, Unbelievable Support 24×7, All Domains Available, SSL, Blazing Speeds, Double Hosting for Redundancy, and the Most Loving Community You have Ever Seen!

What I Think About Comparison Websites

Comparison websites can be a great way to earn money online. Let me make some points. First and foremost, it’s super easy to build a comparison website. I have talked more about how to create a comparison website above.

Comparison Websites make-cash-online.com

How to Make Money with a Website

Now, let’s talk about the monetizing aspect. With a comparison website, you have the option to make money off of both, affiliate marketing and ad revenue. Now, I must say that for Google AdSense to work, you need to have relatively high volumes of traffic to your site, but affiliate marketing works great even with a small audience.

Talking about small audience, let’s not forget that you can tap on the entire super niche domain and get you readers to pay for your comparison services.

There is a flip side though. Remember when I was talking about the research aspect? Well, web scarping tools will cost you money and so will the proxies that you’ll need to ensure that your IP remains hidden. While it is completely legal and will be worth it, it is a hidden cost nonetheless.

No matter what you decide upon, alway remember that you might start out making some extra cash on the side – and later, with enough hard work and persistence, make a comfortable living out of it. The important thing is that you keep trying.

Only in persistence shall you find success.

That’s a quote by me so please take it with a grain of salt 😋

Comparison Website IS For…

  • It is for people who are talented.
  • It is for people who want to learn.
  • It is for people who wish to attain financial freedom and spend more time counting their earnings than worrying about it.

Comparison Website IS NOT For…

  • It’s not for those wanting to get rich quick.
  • It’s not for people who have no time.
  • It’s not for those who are not willing to put in the work it takes.

Final Verdict About Comparison Websites

What is a Comparison Site About? A Hit or Miss?

  • Comparison Websites are most definitely NOT A SCAM.
  • Comparison Websites are great for gaining exposure and money depending on the business model that you choose.
  • It is definitely in the TOP FEW ways to learn and earn through the internet.

Are There Any Good Alternatives?

Comparison Websites can be a good tool for money-making depending upon your situaton and the business model that you choose. However, there is other thing that I’d like to talk about. Have you ever heard of Affiliate Marketing? Why does everyone online seem to be doing affiliate marketing? What is it really about?

Well, let’s take a moment to understand the concept of affiliate marketing, shall we?

What is Affiliate Marketing?

So, lets say that you just got into the online money-making scene and exploring your avenues? Well, let us tell you about the easiest way to make a pay check online and that is affiliate marketing.

You basically get paid to promote the product of others. So, no skills, product, or even a brick and mortar setup is required. You just need your laptop and an internet connection. Could it be easier? Affiliate marketing has given us some millionaires and they call it the best business strategy in today’s online world. Check out the Top 5 of them:

Others like Bob Proctor, and Zig Ziglar, and Russel Brunson, and Dean Holland, and Brian Clark, and Ian Fernando, and Zac Johnson are all internet gurus who worked towards being the greatest today.

Imagine Working Anywhere, Anytime and Making Money While You Sleep! That’s unbeatable, trust me.

And the money is GOOD. It’s not a side hustle we are talking about here. You can quit worrying about finances or losing your job. You would probably be spending more time counting your money and thinking of ways to spend it!

If you wish to understand a bit more about Affiliate Marketing, please check out the infographics in the short articles below!

As Always

As an affiliate marketer, Comparison Websites are a fine channel that you can utilize to make money online. If you have come this far in my What is a Comparison Site about article, please remember that only by taking positive action can you truly know what a program is like. I took the same plunge, a while before you, and I would not have been where I am today, had it not been for some wonderful programs that earn you good money.

Take action button

Taking action is what counts for making money online. Only that can change your life.

Believe me, internet and social media marketing is a great way to go! It may take time to build up your system, but just like any good business, it cannot be built overnight.

The important thing is that you must join a program that is good, and learn exactly how to start making money online.

I Believe In Action

If you are still unimpressed with Comparison Websites, I suggest you do not take it up. Part of the deal is that you have to be completely convinced for it to be of value. The reason for that is that it is going to be you who has to implement the system. And if you are not sure, then you may not work on it like it is required.

But there is also this other program that I wish to talk to you about.

Pull Open the Curtains

wealthy affiliate

My top recommended money making system is a program called Wealthy Affiliate. It’s actually my #1 suggested program. According to my research, it is the easiest way to make money online.

Long ago, I took action by investing in and starting with a training course called Wealthy Affiliate. It is the ULTIMATE foundation course for learning affiliate marketing and getting your online business set up. It takes work, but if you work, so does the system. Completely GENUINE and easily the best training you can get online. And did I forget to mention, it is FREE to join, and not even a Credit Card is required.

Aparna premium Wealthy Affiliate member banner

I always talk about getting into a system that teaches you as well as helps you get set-up with a workable system that can earn you money. Well, that is exactly what Wealthy Affiliate is. It helps you to learn and put into practice what they teach side-by-side. By the time you finish the training course, you also have a website fully-ready to make you money. Now that’s what I call a proper “money-making program”.

Wealthy Affiliate is not really a resource or a tool. It is a platform that trains you to become an affiliate marketer and also helps you side-by-side to set up a full-fledged business, while they take care of all the resources and tools that you need along the way. Find out what is Wealthy Affiliate about, and give it a go for FREE. It is, in fact, the best way to make money online.

Sign Up For Wealthy Affiliate

Wealthy Affiliate is totally FREE. Not even a credit card is required. They give you time to understand the Premium level of the program fully for 7 days, without spending anything. In addition, you get a website free along with hosting, security, SSL, and other benefits. Even after the 7 days free Premium trial is over, you can continue with the free website. Please go to the Wealthy Affiliate login here.

If you wish to upgrade to Premium later, you can do that as it obviously gives better tools & functionality within the platform. Or you can continue to learn and build your website, without paying anything at all.

You can check out my reviews or Signup for Wealthy Affiliate by clicking below:

If you have any contributions to make, or questions to ask, you can put them down in the comments below. I would love to hear from you.

Good luck with your dreams. Remember, the best way to make your dreams come true, is to wake up.


Aparna Bansal Signature logo


How do comparison sites work?

Comparison websites do not sell products themselves, they show you details and prices from insurers and make their money in a number of ways: They get paid from advertising which appears on their site
To properly understand what is a comparison site about and how do comparison sites make money, check out the article above!

Should you use comparison sites?

Price comparison sites are extremely useful for time poor people who know what they want, for example, a simple insurance policy and just want to get on with the purchase. It’s easy, quick, offers plenty of information, and the buying process is a smooth one too.
To properly understand what is a comparison site about and how do comparison sites make money, check out the article above!

How much does it cost to build a comparison website?

Simple information based comparison sites are slightly less costly, but to develop a full-blown, price comparison site, then you will be looking to invest anywhere between £20k – £50k. Creating and building a successful comparison website is a big commitment, but it can deliver huge rewards.
To properly understand what is a comparison site about and how do comparison sites make money, check out the article above!

How do comparison websites make money?

Advertising is one of the most common ways for comparison sites to make money. Selling advertising space for banner, display and text adverts will bring in a steady stream of revenue. If your price comparison site is targeting a niche market, then there will be plenty of brands that you can approach directly.
To properly understand what is a comparison site about and how do comparison sites make money, check out the article above!

What is affiliate marketing?

According to Neil Patel, Affiliate marketing is the process of earning income every time you promote someone else’s products or services. If you generate a sale for the company, you get paid. If you don’t generate a sale, you do not get paid.

How much money can you make as an affiliate marketer?

Affiliate income is not consistent. You’ll to look at income from an annual basis instead of monthly. A decent affiliate can make anywhere from $10,000 a year to $400,000. A super affiliate can make upwards of $1,500,000 a year.

I am a compulsive chips-eating monster and a book-worm, thrown into one. Love the sea & the mountains alike, though what really makes me happy is the rain. My new interest is playing the piano, & am seriously contemplating learning to fly a plane next. And, did I forget to mention, I'm gonna be your the-girl-next-door-easygoing-namedropping-millionaire by the coming year. Wish me luck! Together we could be unstoppable; so hit the SignUp button below, if you care to be awesome.


  • António Mateus

    Aparna, your reviews are amazing! I’ve never thought of creating a comparison site and when you warn it’s a bit expensive I’ve got to think twice… I haven’t seen any income at WA so far and I’m wondering if I’ll get some. The pandemic crisis is really getting on my nerves and as I’m looking for all options on the topic I might consider it. You are always so thorough and it’s a pleasure going through your posts.

    Thank you for sharing. Keep up the great work!

  • Cogito

    Hi Aparna. Thank you for another great article. Im just started my own online business and Im still learning how to deal with all marketing challenges. I never thought about comparison site as a source of profit, but looking on your post it seems as an interesting way to increase profit. Its not easy and cheap to start, but it may be great option in future when my current business will grow.

  • Geoff

    This is an excellent and well presented post.  It is packed full of easy to understand and apply information.

    Comparison sites are very popular when it comes to financial products like car and home insurance, but to be honest I had never thought of them in any other capacity.  While affiliate marketing is practically the same concept, the site comparison site is probably more focused and presents the information more compactly and concisely.

    This is certainly something to seriously think about.

    • Aps

      Yes Geoff, even I have been thinking of starting a Comparison site for long. I just have to get down to it someday. 

  • Russ

    Amazing! I never thought of creating comparison sites! I use comparison sites on nearly every purchase I make! I am going to give this a go for sure. Thanks again!

  • manuel

    It seems this is a trend currently increasing as a lot of websites are starting to create content that puts two products against each other and compare them based on their performance and specs. The trend can be tapped into by anyone with a website and I think the traffic based on this method of reviewing products is on the rise. Not a lot of people know of this and just focus on reviewing one product. They are really missing out if they decide to do this as I speak from experience. This is becoming a new trend and website owners need to start tapping into this trend.

  • Rohit

    What a great opportunity you have pointed out. Thanks for bringing this up. It looks so simple and a brilliant idea to generate passive income online. This is smart work. This is solving customer problem and confusion, helping them to choose among the various choices available in market. And at the same time, earning affiliate income by referring to merchant sites!!!

    It is a great idea to direct customers to your own merchant site as well!

  • Arsh

    Thanks for sharing this info. I am thinking of creating a health-related site and I want to add product related comparison but there is a problem where I am lacking some ideas for the expansion of the site. It would be best if you can demonstrate in your blog the kind of comparisons needed in the health-related site.

Leave a Reply

Your email address will not be published.